When postage rates
increased on 1 May 1940, the Royal Mint had still not prepared the new dies and
McCorquodale had
to print cards uprated with an additional 1d stamp. The 2½d
card did not appear until July 1940. The scale of prices charged by the Post
Office for letter cards was also simplified with the 1 May reforms, (see
below). Cards issued from July to September 1940 had the message on the back still
referring to the old 1½d rate.
.
The quality of the cards and the printing often deteriorated during the war.
Letter cards proved to be very popular. In 1941 - 14 million were sold; 1942 -
20 million; and by 1945 - 25 million. Even more could have been produced, but
wartime economies limited the amounts. Regional quotas were set and continued
until 1949.
In 1951 the colours of imprinted stamps were changed to meet
Universal Colour Scheme
regulations set by the UPU.
Printed by
McCorquodale & Co Ltd